Effectiveness Of Social Media In Services Marketing With Special Reference To Healthcare Products

Abstract

Services marketing means the marketing of the intangibility i.e. perishable in nature, unlike product marketing, services marketing focuses on the values of the customers, and marketers aim to increase the trust among consumers of their products. Services which include, telecommunication, hospitality, health and wellness, consulting, etc., are the role-playing service industries in the country, as we already know, services are intangible and perishable, it needs to be marketed effectively and efficiently in order to maintain the balance in the marketing objectives, for that today’s marketers use social media as a tool to accomplish their services marketing objectives, social media is a powerful tool nowadays, which is very fast, effective in communication aspects, due to those benefits marketers using social media to acquire new consumers and retain the existing customers. The services in healthcare products are very essential and it needs to be effectively carried out in order to satisfy the consumers because the person who orders healthcare products will be needed that product for immediate usage. The usage of social media here in services marketing of healthcare products will be a great tool for marketers in reaching their target consumers easily.  In this paper, the researchers elucidate how social media is effectively used by services marketers of healthcare products, in order to satisfy consumers, for data collection researchers use primary data collected from consumers through google forms, and secondary data collected from previously published articles, thesis and journals.