The Development of Tourism Route Information Media Model of Ban Nai Wong Tai Community Enterprise, La-un District, Ranong Province: GI Durian GI

Abstract

The research objectives are to 1) search for a tourism route information form, and 2) develop a model for tourism route information of Ban Nai Wong Tai Community Enterprise, La-un District, Ranong Province: Durian GI. The study was mixed methods research. The results showed that for searching for tourism route information form which was a village in the valley surrounded by forest, most of the population was engaged in agriculture. The durian was regarded as a delicious GI durian that was different from other regions. Tourists often traveled from Bangkok by plane to Ranong and continued to rent a car to the village of Nai Wong which was an important tourist attraction in the community. For the results of the development of the model of tourism route information, it was found that when tourists used the generated tourism information model, tourists were satisfied with content at the highest level with a total mean of 4.52 (S.D.=0.07) and satisfaction with style at a high level with a total mean of 4.43 (S.D.=0.09).